SUFFERING MEETS STREETWEAR

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CHEWIN' STEM

FIORENZO MAGNI — No Quit in Him.

The tale of Fiorenzo Magni's 1956 Giro d'Italia is one that has to be read to be believed. On Stage 12 Magni crashed badly and broke his collarbone — and more. Unable to grip the bars, he tied an inner tube from his handlebars to his mouth… and kept racing. Stage after stage. Ignoring the pain. He then crashed AGAIN on Stage 16, resulting in broken ribs. And STILL kept riding. All the way to the end of the Giro. 21 Stages. 2nd overall. No Quit in Him.

This design - based on a unique piece of cycling history - is a reminder of what you are capable of when things get hard.

Ride for Keeps.

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